How can scientists effectively promote their research through press releases/science news stories?
July 20, 2017
Time
20:00 China time
Host Organization
Editage
Language
Chinese
Nowadays, we are living in the era that technology is evolving faster than ever before, being a scientist today can be both exciting and competitive. Press releases/scientific news are effective media tools for promoting your research, publicizing your findings, enhancing the credibility and impact of your work, which will eventually lead to more reads, more attentions, more downloads and citations of your paper and consequently improve your competence in obtaining academic opportunities such as funding opportunities. Some studies have shown that media coverage and social media buzz can increase the citation number of a research paper. Our experience also shows that the articles that we write press releases for are often the most downloaded papers of the year for the journals we covered.
Also, media channel is a bridge between scientists and the average people. It is scientists’ social responsibility to inform the general public what they do and why they do it, as part of the research funding comes from taxpayers who have the right to know where the money goes. By communicating with media people, scientists can help media sort through information and write factual press releases/science news to clarify wrong information for lay audiences. Meanwhile and on the other hand, media communication can help the scientists improve the impact and credibility of their research and reputation as well.
Academic researchers, especially in the sciences, who want to learn more about how to promote their research.
This webinar will help you learn more about how scientists can effectively promote their research through press releases/science news stories. This includes:
- Making your research paper “newsworthy”
- Promoting your article by getting in touch with your press officers early.
- Communicating with the media people/reporters effectively.
- Promoting your science story on social media.
It’s simple!
- Click on “Register now”.
- Fill in the short one-time registration form to generate your username and password.
- You will receive a confirmation e-mail with the link to the webinar.
- On the day of the webinar, click the link and sign in using your login details.
Don’t wait too long to sign up! The seats are limited!
Note that the webinar will be conducted in Chinese.
Featured expert
Zhengzheng Zhang holds a Ph.D. in Physics from the University of Nebraska–Lincoln and a professional M.A. in Science Journalism/Science Communication from the University of Wisconsin–Madison. She has worked as a physics researcher, a student reporter/morning cut-in anchor in NPR/NBC affiliated stations, and a science writer in Space Science and Engineering Center/Cooperative Institute for Meteorological Satellite Studies at the University of Wisconsin-Madison, as well as at the American Institute of Physics. She is now working as China Media Project Manager at the American Institute of Physics. In her role, she fosters collaboration and maintains partnerships with the top mainstream media outlets, universities, and scientific organizations in China to promote AIP media products, AIP brand and outreach programs in China. Her work has received AIP’s “Above and Beyond” award in 2016. She is also involved in press release/science news writing, scientific journal paper review for newsworthy research story pitch, Inside Science TV video project and documentary production collaboration with media partners in China.
Register now
Testimonials
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Editage WorkshopI learned the clues about how to write a scientific research paper. The workshop was very beneficial for researchers.
Nilay BIÇAKÇIOĞLUResearch Assistant ,Dokuz Eylul University, Izmir, Turkey -
Editage WorkshopNow I know how to write a cover letter. Editage workshop showed me practical ways to prepare my research cover.
Prof. Dr. ÇİĞDEM İÇKEMedical Sciences Anatomy Student , Dokuz Eylul University, Izmir, Turkey